ops

operations | concept | team | cost management | tools

Operations Hotel management:

An introduction.

Hotel management encompasses many tasks under the umbrella of ‘Operations’. Mastering it is challenging due to its diverse responsibilities and ever-evolving nature. New strategies, traveller preferences, technologies, and even emerging roles constantly reshape how properties operate.

Hospitality operational management is a specialised field covering all aspects of the business, requiring constant monitoring and expertise. However, not all properties can hire a full team early on. Leveraging third-party resources ensures a strong foundation for future success.

With our experience and industry insight, we keep your operation sharp and adaptable.

What do we provide?

Hotel Insight and its team will guide you through the four key operational areas:
Concept: The culture, character, and identity of your business rely on a strong concept, supported by solid operational practices.
Team: Investing in skilled, multitalented individuals is essential. A well-run operation starts with the right team in place.
Cost Management: Building a resilient business means understanding base costs and creating a strong operational foundation, even in uncertain times.
Tools: Streamline your business with the right software, apps, and technology. Smart tools enhance efficiency, drive demand, and boost revenue.
Whether you’re new to the industry or experienced, we can act as your advisor or representative, ensuring clear communication and reducing stress. Our expertise helps you navigate challenges and optimise your operation for success.

What does Operations (Ops) really mean?

Operations are really about overseeing every aspect of the business and applying control systems

We are not talking about Standard Operational Procedures that are ‘set and forget’, Operational management includes constant evaluation and ongoing adjustment in every area of the business and if effective the business will be here to stay. There is no magic wand and it takes time, that is why setting things off in the right direction is vital, there are many skills that you may already possess but others you will need to learn or have guidance. Helping you engage the right people to operate your business or providing you with the knowledge to take it on yourself are where we come into the plan.

Generating Revenue through Operations.

Daily hotel operations must include a business review:

Assess Demand: Judge and create demand through dynamic pricing to maximise returns.
Room Inventory: Focus on managing room inventory, as it drives ROI.
Pricing: Optimise rates and yield effectively.
Distribution: Manage channels and inventory for sustainable business.
Market Segmentation: Understand your market and segment strategically to gain share.
Creating Demand: Use packages, promotions, and events to attract business.

These steps ensure operational success and growth.

Selecting the right people for your Operations.

Selecting the right team for your operation is like choosing the best players from a crowd. Let operations guide you for success. One golden rule: hire for traits, not just skills.

The best frontline staff have a genuine passion for their work and a desire to make people happy. Skills can be taught, but character is key. A grumpy employee won’t inspire guests. Look for:

Empathy

Warmth

Conscientiousness

Enthusiasm

Charisma

These traits create the foundation for exceptional hospitality.

The Importance of Food!

A study revealed that travel shoppers focus most on guest room images, followed by restaurant photos. This highlights two key priorities: a comfortable place to sleep and a great dining experience.

We ensure your operation considers:

- Space

- Staff

- Menu

- Packages

- Online presence

- Hiring the right team

These elements are crucial to meeting guest expectations and driving success.

Effective Operational Reporting.

Regular performance reporting is crucial for smooth operations. Collect and analyse accurate data to identify successes and areas for improvement.

Choosing the right tools is key, as many systems track essential metrics. Selecting the best one for your business can be challenging but is vital for success.

Operational software.

Operational software varies widely, and finding the right fit for your business can be overwhelming. The three key systems you’ll need are:

- Property Management System (PMS)

- Point of Sale (POS)

- Channel Management

Navigating the growing options can be time-consuming, but the right choice will transform your business. At Hotel Insight, we guide you through the selection and implementation process.

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